Awards & Recognition

Alfalak’s awards and recognition through out the years.

Eaton Awards AFD 2009

2013 Award AFD

Al Falak Electronics has demonstrated consistency in driving excellent results across the channel and retail sectors in Saudi Arabia, earning the company the ‘Most Consistent Distributor’ award at Symantec Symposium 2013 event. Al Falak has established long-term trust with vendors and partners, which led to a strong advantage and excellent results in the market

Year of 2015

Microsoft Awards
Microsoft MEA Sales Excellence 2015
Symantec Awards
Symantec Best Distribution award in the consumer space for the past 5 years
Eaton Awards

  • Eaton Best Distributor & Service Partner 2015
  • Eaton Excellent leadership Award for Mr. Agnello Fernandes 2015
  • Eaton Best Product Manager for Mr. Meraj Mohammad 2015
  • Eaton Outstanding Techno Sales for Mr. Zeeshan Bajwa 2015
Year of 2013

VAR Awards
Alfalak CEO named ‘Entrepreneur of the Year’ by VAR Arabia

Symantec MEFA Awards
‘Most Consistent Distributor (Consumer Products)’ at the 2013 Symantec MEFA Awards held Dubai.

Microsoft WPC (Worldwide Partner Conference) MEA Awards
AlFalak Distribution has won the Microsoft WPC (Worldwide Partner Conference) MEA Sales Excellence Award for 2013 in recognition of its performance and sales excellence among MEA distributors.

VAR Magazine

  • Best Microsoft Hardware Distributer
  • Best Microsoft Distributor 2013

Saudi Aramco Camp & Accommodation safety assessment
Alfalak tops Saudi Aramco Camp & Accommodation safety assessment
ranked first in a comprehensive safety assessment of various camps and accommodations undertaken by Saudi Aramco


Career Development Presentations
Alfalak conducts series of career development presentations for Saudi nationals at various KSA institutions

PMI Conference
Alfalak unveils ‘Alcatel-Lucent OmniTouch 8082 My IC Phone’ and ‘2N Helios’ IP door and security intercoms at PMI Conference


  • Alfalak first to sell, install and implement Oracle Database Appliance in Middle East
  • Alfalak introduces Oracle Cloud to deliver complete application and platform services for Middle East businesses
Year of 2010

Microsoft Awards (AFD)
Company Performance Category:

  • Microsoft Saudi Original Equipment Manufacturer (OEM) for 2010
  • Distributor of the Year
  • Microsoft Saudi Specialized Devices and Applications (SDA) Distributor of the Year

Individual Performance Category:

  • Anthony Fernandes- best Microsoft Product Manager

Eaton Awards (AFD)
Company Performance Category:

  • Outstanding Performer on the year – AFD, KSA
  • Best Distributor of the year (Pulsar series, Single Phase)- AFD, KSA
  • Steady Performer for AL-Flalak Distribution UAE

Individual Performance Category:

  • Product Manager of the Year,- Mohammed Merajuddin- AFD, KSA
  • Business Development Manager of the Year, Syed Akthar- AFD, KSA
  • Best Sales Performance, Gilroy Desa, Alshadawi Trading, UAE

Symantec Awards (AFD)
Company Performance Category:

  • Best Volume Distributor in Saudi Arabia
  • Best Consumer (Retail Products) Distributor in Saudi Arabia for 2010

Individual Performance Category:

  • Anthony Fernandes- Best Product manager

Imation Awards (AFD)
Company Performance Category:

  • Outstanding performer for 2010

HP Awards (CSA)
Company Performance Category:

  • Al-Falak Qualifies for HP’s 2011 Gold Specialist Imaging & Printing Partner Program

Beta Systems Awards (SPD)
Company Performance Category:

  • Beta Partner Sales Award for 2010
Year of 2009

Symantec Awards
Three Awards

  1. Best Distributor for Consumer Products
  2. Best Volume License Distributor
  3. Best Product Manager – Anthony

MGE/Eaton Power Awards
Four Awards

  1. “Area Champion” AlFalak Saudi
  2. Most Dedicated and Promising Distributor – AlFalak Dubai
  3. Most Dedicated and Professional Distribution Manager – Mohammed Merajuddin – AlFalak Saudi
  4. Strategic Account Won (Burj Dubai) – Gilroy – AlFalak Dubai