October 2006 Al-Falak joins CodeBaby's Business Partner Program Al-Falak Electronic Equipment and Supplies Co., one of the Middle East's leading enterprise IT solutions integrators, has joined the Business Partner Program of CodeBaby®, the leading innovator in Virtual Agent based customer care solutions. Al-Falak will sell and deploy CodeBaby's interactive self-help solutions to Telecommunication companies throughout the Gulf Region. Al-Falak is now a member of CodeBaby's rapidly growing Business Partner Program, which is focused on creating value added relationships in the fastest growing IPTV and Mobile markets worldwide. 'Operators around the world are actively deploying interactive services to consumers, and they are delivering them on devices that are more complicated than ever,' said Armin Gebauer, VP Mobile and Converging Services at CodeBaby. 'CodeBaby provides an on-device self-care and customer lifecycle management solution that enhances the overall customer experience, encourages greater customer adoption of such services and helps drive increased Average Revenue Per User (ARPU) for the operator. As operators continue to focus on building new revenue streams from triple play offerings and advanced data services, the CodeBaby platform allows them to innovatively grow and manage their subscriber relationships on mobile networks, IPTV systems and operator websites.' Basel Humaidah, General Manager of Al-Falak Systems Solutions & Consulting said, 'We are pleased to join CodeBaby's Business Partner Program as it presents several new opportunities for us in the Middle East markets. As telecom operators in the region look to broaden the range of services they offer, the availability of the robust CodeBaby platform will result in streamlining operations and better management of subscriber relationships. CodeBaby can look to leverage our expertise and in-depth market knowledge as they aim to expand their presence in the region.' 'Al-Falak has a very strong reputation in the Gulf and is working with key telecom players to advance their IPTV and mobile offerings. Partnering with them ensures that we have a strong presence and can offer our Customer Care platform in one of the fastest growing and most technically advanced Telco markets in the world,' said Shaheel Hooda, CodeBaby CEO. 'It is very exciting that we are jointly working on our first customer and are both looking to growing our businesses in the region.' For more than 25 years, Al-Falak has delivered enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East and through a portfolio of business partnerships with the world's leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists.       June 2006 Al Falak and Testhouse Limited enter into partnership agreement to jointly tap Middle East markets Al-Falak Electronic Equipment & Supplies Co, the leading provider of technology based solutions to the Middle East has announced the signing of a partnership agreement with London-based supplier of IT risk mitigation services, Testhouse Limited, to jointly tap business opportunities in the Middle East markets. Both companies acknowledge the complementary nature of their current product and services offerings and will co-operate to ensure enhanced value and support for both their existing and potential customers in the region. Ahmed Ali Ashadawi, Chief Executive Officer, Al-Falak said, 'The coming together of two leading players in the IT industry promises a host of benefits to the customers in the Middle East region in the form of high quality IT solutions and services. Al-Falak has been known to forge business partnerships with some of the world's foremost IT solution and service providers, and this new alliance further underlines this approach.' Peter Shave, Global Alliances Manager of Testhouse said, 'The increasing number of assignments we have undertaken in the Middle East confirms that the requirement for local cost-effective IT Risk Mitigation Consultancy is a priority for both banks and corporations. We are therefore delighted to announce that we have now opened our second office in the region in Al-Khobar to complement our existing presence in Dubai. The opportunity to partner with Al-Falak, a company with an impressive and substantial track record in the region, is one we highly appreciate, and we look forward to working closely with them.' Jeremy Boast, General Manager of Al-Falak added 'The increasing global regulatory pressures in addition to normal commercial pressures are driving investment into new systems, but value for money and optimum performance cannot be taken for granted. Our partnership with Testhouse enables us to work with acknowledged independent experts in the field and we look forward to working together to our mutual benefit which can only be achieved by delivering the same to our customers.' For over 22 years, Al-Falak has delivered enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East and through a portfolio of business partnerships with leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists.   January 2006 Al-Falak highlighted at 1st eServices Symposium in KSA Al-Falak Electronic Equipment and Supplies has brought into focus the significant role the company is playing in realizing the goal of an eSociety, at the first eServices Symposium held recently in Al-Khobar, Saudi Arabia. The eServices Symposium sought to increase awareness about the benefits of eServices and emphasized the importance of public-private partnership to accelerate the Kingdom’s march towards an eSociety. During the event, Al-Falak showcased its entire range of Information and Communication Technology (ICT) solutions, including the innovative E-Catalog. Al-Falak also highlighted its portfolio of Enterprise Resource Planning (ERP) solutions at the two-day event, which was held under the patronage of H.R.H. Prince Mohammed bin Fahed Abdulaziz, Governor of the Eastern Province in the Kingdom of Saudi Arabia. Speaking on the sidelines of the symposium, Ahmed Ashadawi, President and CEO of Al-Falak said, "Al-Falak has been instrumental in taking Saudi Arabia closer towards its objective of an e-Society. There is now a strong collaboration and transparent communication between the Kingdom’s government entities and private sector companies like Al-Falak, which has led to advanced levels of eGovernance. This, in turn, has been assisting the Kingdom’s transformation towards an eSociety.” At the exhibition held in conjunction with the eServices Symposium, Al-Falak showcased its entire range of ICT solutions, with the main attraction being the innovative E-Catalog. E-Catalog is an online purchasing system specially designed for corporate clients. The system allows customers to log on to the Al-Falak website, www.alfalak.com, and place an order for computer supplies and accessories. The cost-effective system makes it convenient for customers to check the updated product list from time to time, is available 24x7, and reduces delivery time. Al-Falak has already implemented this system for a variety of clients. Al-Falak also highlighted its portfolio of ERP solutions at the exhibition. Al-Falak’s ERP solutions are designed to help streamline internal and external day-to-day operations of businesses, minimizing costs and increasing productivity by sharing information and integrating organizational units. “Al-Falak’s participation at the forum was mainly aimed at showcasing its latest technological solutions and promoting usage of eServices among all sections of society. The forum proved an ideal platform to network with our growing client base and to explore new business opportunities,” Ashadawi said. Al-Falak is a total IT and communications provider with nearly 25 years of experience. The company serves a wide spectrum of clients in various industries such as oil and gas, IT communications, banking, education and airline, in addition to government agencies. In 2004, Al-Falak was named one of the top 100 companies in Saudi Arabia.